What a 1970s coloring book taught me about unexpected creativity

In the world of art and design, unconventional approaches often lead to remarkable creations. The 1970s witnessed a unique creation called the “anti-coloring book.” Unlike traditional coloring books that present pre-drawn outlines to be filled in, the anti-coloring book encouraged imagination and creativity by providing open-ended illustrations and prompts. In a world filled with templates and standardized design solutions, revisiting the anti-coloring book’s methods may invigorate creativity in designers of all ages.

The anti-coloring book emerged as a response to the rigid constraints imposed by conventional coloring books. Championed by educators and psychologists, these books encouraged children to think beyond the lines and develop their artistic expression. The anti-coloring book promoted creativity without bounds and that true inspiration lies in the power of the imagination. 

My mother bought my siblings and me these books for our annual six-hour road trip to visit my grandparents in Wisconsin a few decades ago. The books, being mostly blank, encouraged us to draw and create versus just color between the lines. Each page presented a simple structure and theme, such as the New Year’s Resolution one I completed below. Other pages had a few simple words and a starting image surrounded by mostly blank page to prompt you to imagine. Some examples include:

• “You’re on assignment in a foreign country for ACB News. What story are you covering?” 
• “A famous artist needs your help. The artist started this picture but was stung on the thumb by a bee. Turn the picture anyway you’d like and finish it.”

By challenging us to create without limitations and minimal guidance, the anti-coloring book fostered a unique sense of self-expression. My brother’s and sisters’ images were very different from mine, whereas in a traditional coloring book the only variation would be color. Breaking away from conventional norms and embracing imaginative ideas can lead to stunning outcomes.

The anti-coloring book’s influence extends beyond its immediate purpose. Its underlying philosophy of promoting unrestricted creativity can be an invaluable source of inspiration for all of us. Just as children we are encouraged to use our imaginations, we can liberate themselves from the confines of traditional design methods. 

By embracing a few principles of the anti-coloring book, we can push boundaries, experiment with unconventional ideas, and create captivating designs that defy expectations.

Open-Ended Design. Rather than dictating specific outcomes, open-ended design encourages exploration, iteration, and user engagement. Just as the anti-coloring book left blank spaces for children to fill in, designers can provide room for users to participate and co-create, fostering a sense of ownership and connection. This approach often leads to more meaningful and user-centric designs that resonate with their intended audience.

Divergent Thinking. By presenting prompts that defy conventional solutions, the anti-coloring book challenged children to think outside the box, sparking their imaginations and encouraging innovative problem-solving. Designers, too, can benefit from this mindset by creating multiple, unique ideas or solutions to a problem that you are trying to solve.

The anti-coloring book of the 1970s revolutionized the way children colored. Embrace the spirit of boundless imagination, give yourself permission to explore uncharted territory, and don’t be afraid to challenge existing conventions by throwing away tired templates.